UTAH YETI
BRAND REVEAL EVENT
BRAND REVEAL EVENT
UTAH YETI
BRINGING THEM TO LIFE
After thorough fan surveying a name quickly became the clear favorite that being the “Utah Yeti.” Following this came many waves of sketching with the process eventually being narrowed down to a certain few that would move forward toward finalization and the subsequent production of logo and brand system applications.
BRINGING THEM TO LIFE
After thorough fan surveying a name quickly became the clear favorite that being the “Utah Yeti.” Following this came many waves of sketching with the process eventually being narrowed down to a certain few that would move forward toward finalization and the subsequent production of logo and brand system applications.
For years the state of Utah has been awaiting a hockey team. This past year the league granted them one waiting to announce the official branding till the team’s second year of existence.
This is my take. this is the Utah Yeti.
For years the state of Utah has been awaiting a hockey team. This past year the league granted them one waiting to announce the official branding till the team’s second year of existence.
This is my take. this is the Utah Yeti.
BRINGING THEM TO LIFE
After thorough fan surveying a name quickly became the clear favorite that being the “Utah Yeti.” Following this came many waves of sketching with the process eventually being narrowed down to a certain few that would move forward toward finalization and the subsequent production of logo and brand system applications.
For years the state of Utah has been awaiting a hockey team. This past year the league granted them one waiting to announce the official branding till the team’s second year of existence.
This is my take. this is the Utah Yeti.
BRAND MARKS
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
BRAND MARKS
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
the yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
wasatch
the y in yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
Intimidating, powerful, and reminiscent of Utah’s cold climate.
the yeti
wasatch
the y in yeti
wasatch
the y in yeti
wasatch
the y in yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
the yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
wasatch
the y in yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
the yeti
wasatch
the y in yeti
wasatch
the y in yeti
wasatch
the y in yeti
Intimidating, powerful, and reminiscent of Utah’s cold climate.
THE U IN UTAH
Capitol city
capitol city
utah made
bryce canyon
the u in utah
ute tribe
UTAH MADE
CAPITOL CITY
THE U IN UTAH
UTE TRIBE
BRYCE CANYON
UTAH MADE
bryce canyon
UTE TRIBE
THE U IN UTAH
UTAH MADE
CAPITOL CITY
UTE TRIBE
THE U IN UTAH
Capitol city
capitol city
utah made
bryce canyon
the u in utah
ute tribe
UTAH MADE
CAPITOL CITY
THE U IN UTAH
UTE TRIBE
BRYCE CANYON
UTAH MADE
bryce canyon
UTE TRIBE
THE U IN UTAH
UTAH MADE
CAPITOL CITY
UTE TRIBE
AWAY JERSEY
ALTERNATE JERSEY
INAUGURAL HOME JERSEY
This jersey uses a jagged striping pattern that emulates the crags and peaks of the Wasatch mountain range. Using a white snow covered look for the peaks and our frigid blue as an accent.
This jersey uses a jagged striping pattern that emulates the crags and peaks of the Wasatch mountain range. Using a white snow covered look for the peaks and our frigid blue as an accent.
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
INAUGURAL HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a jagged striping pattern that emulates the crags and peaks of the Wasatch mountain range. Using a white snow covered look for the peaks and our frigid blue as an accent.
INAUGURAL HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
AWAY JERSEY
ALTERNATE JERSEY
INAUGURAL HOME JERSEY
This jersey uses a jagged striping pattern that emulates the crags and peaks of the Wasatch mountain range. Using a white snow covered look for the peaks and our frigid blue as an accent.
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
INAUGURAL HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a jagged striping pattern that emulates the crags and peaks of the Wasatch mountain range. Using a white snow covered look for the peaks and our frigid blue as an accent.
INAUGURAL HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey pays homage to the night skies of Utah. Known as one of the best areas for stargazing in the entire world. These colors represent the cosmos above an amalgous mix of blues and purples that can be seen best in Utah.
at this stage in the project came the time to TRANSFORM this IDENTITY Into SPATIAL APPLICATIONS.
this came in the form of a brand reveal event where new fans COULD share the experience of seeing their new team for the first time.
at this stage in the project came the time to TRANSFORM this IDENTITY Into SPATIAL APPLICATIONS.
this came in the form of a brand reveal event where new fans COULD share the experience of seeing their new team for the first time.
at this stage in the project came the time to TRANSFORM this IDENTITY Into SPATIAL APPLICATIONS.
this came in the form of a brand reveal event where new fans COULD share the experience of seeing their new team for the first time.
ZONE 1 - EVENT ENTRANCE
ZONE 1 - EVENT ENTRANCE
ZONE 1 - EVENT ENTRANCE
ZONE 2 - THE MAIN STAGE
ZONE 2 - THE MAIN STAGE
ZONE 2 - THE MAIN STAGE
ZONE 3 - FAN GAMES
ZONE 3 - FAN GAMES
ZONE 3 - FAN GAMES
ZONE 4 - THE OUTDOOR RINK
ZONE 4 - THE OUTDOOR RINK
ZONE 4 - THE OUTDOOR RINK
ZONE 5 - FOOD AND MERCH
ZONE 5 - FOOD AND MERCH
ZONE 5 - FOOD AND MERCH
AND LASTLY CAME THE TIME TO CREATE ADDITIONAL MERCHANDISING AND TEAM GEAR OPPORTUNITIES SO THAT THESE NEW FANS CAN REPRESENT THE TEAM THAT THEY HAVE BEEN WAITING FOR.
AND LASTLY CAME THE TIME TO CREATE ADDITIONAL MERCHANDISING AND TEAM GEAR OPPORTUNITIES SO THAT THESE NEW FANS CAN REPRESENT THE TEAM THAT THEY HAVE BEEN WAITING FOR.