As a designer I specialize in creating brand systems and elements that encapsulate the story and values of your brand. Working in direct communication with you throughout every step of the process to achieve a brand and visual system that you not only love, but can connect with, and one that shows who you are.

The Design Process

1. Research and Element Development

• At this stage it is my intention to form a strong and in depth understanding of the clients vision through in depth communication. Ranging from values to goals this stage helps me to create a system that accurately represents the vision of my client.

• Through this research I also will find and create a diverse range of symbols that represent the vision and values of the brand forming a wide array of avenues for me to explore visually.

02. Sketching and Ideation

• With these symbols in mind I begin to sketch thumbnail sketches finding interesting forms and attempting to flesh out many variations of logo marks until meeting with the client and discussing the most appealing systems to proceed to vectoring with.

• From here I begin the rendering process in adobe cloud I will create a seamless and smooth vector of each of the marks in the versatile system explorations that I have made, presenting them to the client and assisting with any revisions requested.

03. Branding Applications

• At this point in the process I will create detailed mockups of physical applications for the brand system ranging from environmental applications to merchandise applications.

• By using a range of marks and symbols from the system that I create I will create a versatile brand that can apply to any environment or platform and create a well rounded and intentional visual identity.