
Experiential Design in my eyes is the ability to create a space that is not only functional and visually stunning for consumers but to also to create something that is long lasting after they have left. To create something that leaves a positive impact on someone and either brings them back to the space or to the organization that created such an valuable experience for them.
The Design Process
01. Research and Values Assessment
I begin by getting a full understanding of who it is that I am designing for, from the consumer base to the organization, so that I can create an experience that connects with as many guests as possible.
A key aspect of this process as well is finding brand elements and concepts that can be transformed into interactable elements within the space furthering the immersion and connection to the audience.
02. Concept Sketching and Renders
At this stage we will begin to see visual results of my research through detailed sketching, which communicate our collective vision for the space using motifs and elements I found through research.
These sketches then develop into more in depth digital or marker renderings beginning to explore material studies, color, and graphic applications within the space.
03. 3D modeling and Prototype Development
At this point after exploring renderings it will come time to begin creating a physical representation through 3d modeling in digital software and creating a proportional representation of the space.
Following 3d modeling prototype development begins in order to create a model to get a more true and tactile understanding of the space before full production.

My mission is to create a space that not only is visually stunning but one that sticks with guests draws them in and immerses them in an experience that they will never forget. An environment that is welcoming and filled with wonderment that will create a core memory for our guests and create a genuine and positive image of the organization.
Frequently Asked Questions
How do you approach a new project?
I approach a new project by learning as much as I can about whomever I am creating for, doing in depth research and communicating frequently to best be able to communicate my client through their brand.
