In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
In 2023 the PWHL was first announced, Among the inaugural teams were the New York Sirens.
In this system I looked to create my own interpretation of the Sirens name using the imagery of the Greek and Medieval siren while still incorporating the element of sound.
attemptING to bring one of the world’s most storied creatures to life.
PRELIMINARY SKETCHES
PRELIMINARY SKETCHES
PRELIMINARY SKETCHES
PRELIMINARY SKETCHES
BRAND MARKS
BRAND MARKS
BRAND MARKS
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SOUND MIDNIGHT
TORCH GOLD
LIBERTY TEAL
MIDNIGHT SOUND
TORCH GOLD
LIBERTY TEAL
SOUND MIDNIGHT
TORCH GOLD
LIBERTY TEAL
MIDNIGHT SOUND
TORCH GOLD
LIBERTY TEAL
LIBERTY
LIBERTY
LIBERTY
This logo takes the form of a striking and mysterious siren gazing out at the viewer. A powerful and majestic icon adorned with Lady Liberty's crown a meaningful symbol of the city of New York.
This logo takes the form of a striking and mysterious siren gazing out at the viewer. A powerful and majestic icon adorned with Lady Liberty's crown a meaningful symbol of the city of New York.
LIBERTY
Liberty's Crown
This logo takes the form of a striking and mysterious siren gazing out at the viewer. A powerful and majestic icon adorned with Lady Liberty's crown a meaningful symbol of the city of New York.
Siren's Tail
LIberty's crown
Siren's tail
Liberty's Crown
Siren's tail
Siren's Tail
LIBERTY'S CROWN
SIRENS TAIL
SIRENS TAIL
SIRENS TAIL
This logo creates a siren's tail that frames the initial of our team the "NYS". And within the gloomy negative space of the tail two eyes gaze out from the blue. The eyes of a siren ready to strike.
Siren's Eyes
Siren's tail
This logo creates a siren's tail that frames the initial of our team the "NYS". And within the gloomy negative space of the tail two eyes gaze out from the blue. The eyes of a siren ready to strike.
SIRENS TAIL
SIREN'S TAIL
This logo creates a siren's tail that frames the initial of our team the "NYS". And within the gloomy negative space of the tail two eyes gaze out from the blue. The eyes of a siren ready to strike.
"NYS"
Siren's eyes
"NYS"
Siren's Eyes
Siren's Tail
"NYS"
Siren's Eyes
"NYS"
Siren's Tail
ADDITIONAL MARKS
ADDITIONAL MARKS
ADDITIONAL MARKS
AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
This jersey uses a simple and classic two stripe pattern with our liberty blue as the base color and blue sleeve cutouts. Within the cutout are faded ascending stripes referencing the ever present murmur and bustle of the city deep into midnight.
This jersey uses a simple and classic two stripe pattern with our liberty blue as the base color and blue sleeve cutouts. Within the cutout are faded ascending stripes referencing the ever present murmur and bustle of the city deep into midnight.
This jersey takes the element of sound and brings it to the forefront. Using the same ascending striping now done in our Liberty Teal against a dark Midnight background giving a new life to the city that never sleeps.
This jersey takes the element of sound and brings it to the forefront. Using the same ascending striping now done in our Liberty Teal against a dark Midnight background giving a new life to the city that never sleeps.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a simple and classic two stripe pattern with our liberty blue as the base color and blue sleeve cutouts. Within the cutout are faded ascending stripes referencing the ever present murmur and bustle of the city deep into midnight.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a more modern but simple look to let the classic desert camo pop. An iconic look for the army and clean look on the ice.
AWAY JERSEY
ALTERNATE JERSEY
This jersey takes the element of sound and brings it to the forefront. Using the same ascending striping now done in our Liberty Teal against a dark Midnight background giving a new life to the city that never sleeps.
HOME JERSEY
MOCKUP
MOCKUP
