


Punching up



The Pit Viper is one of the deadliest reptiles on the planet. This strength is shared by the city of Pittsburgh, an industrial city that at its point of most likely decline rebuilt and reinvented themselves. Forever and underdoig and counted out much like the viper due to its size but ever dangerous and willing to face off against any challenge. The “Pitt” Vipers will never back down no matter how they are counted out.

Punching up



The Pit Viper is one of the deadliest reptiles on the planet. This strength is shared by the city of Pittsburgh, an industrial city that at its point of most likely decline rebuilt and reinvented themselves. Forever and underdoig and counted out much like the viper due to its size but ever dangerous and willing to face off against any challenge. The “Pitt” Vipers will never back down no matter how they are counted out.

Punching up



The Pit Viper is one of the deadliest reptiles on the planet. This strength is shared by the city of Pittsburgh, an industrial city that at its point of most likely decline rebuilt and reinvented themselves. Forever and underdoig and counted out much like the viper due to its size but ever dangerous and willing to face off against any challenge. The “Pitt” Vipers will never back down no matter how they are counted out.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO



SECONDARY LOGO


PRIMARY WORDMARK

SECONDARY LOGO

PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
COAL DUST
FANG WHITE
FORT PITT GOLD
COAL DUST
FANG WHITE
FORT PITT GOLD
COAL DUST
FANG WHITE
FORT PITT GOLD
COAL DUST
FANG WHITE
FORT PITT GOLD





READY TO STRIKE
READY TO STRIKE
READY TO STRIKE
This logo depicts a viper striking at its prey, a moment that occurs in a precise and deadly flash. Additionally, the many hexagons within the snake represent not only the snake’s scales but the steel history of Pittsburgh taking the form of hexagonal steel rivets.
This logo depicts a viper striking at its prey, a moment that occurs in a precise and deadly flash. Additionally, the many hexagons within the snake represent not only the snake’s scales but the steel history of Pittsburgh taking the form of hexagonal steel rivets.
READY TO STRIKE
This logo depicts a viper striking at its prey, a moment that occurs in a precise and deadly flash. Additionally, the many hexagons within the snake represent not only the snake’s scales but the steel history of Pittsburgh taking the form of hexagonal steel rivets.
THE VIPER

THE VIPER


THE VIPER


THE VIPER


HEXAGONAL RIVETS

HEXAGONAL RIVETS


HEXAGONAL RIVETS


HEXAGONAL RIVETS







BEARING FANGS
BEARING FANGS
BEARING FANGS
This logo creates a shield, an image paying tribute to the steel origins of Pittsburgh’s history and a symbol of strength. Additionally within this shield are viper fangs coming together to form a “V” within the shield and the 3 stars represent the 3 processes of steel production, coal, iron, and lastly scrap metal. This creates a simple but multidimensional mark for the city.
This logo creates a shield, an image paying tribute to the steel origins of Pittsburgh’s history and a symbol of strength. Additionally within this shield are viper fangs coming together to form a “V” within the shield and the 3 stars represent the 3 processes of steel production, coal, iron, and lastly scrap metal. This creates a simple but multidimensional mark for the city.
BEARING FANGS
This logo creates a shield, an image paying tribute to the steel origins of Pittsburgh’s history and a symbol of strength. Additionally within this shield are viper fangs coming together to form a “V” within the shield and the 3 stars represent the 3 processes of steel production, coal, iron, and lastly scrap metal. This creates a simple but multidimensional mark for the city.
"V"IPERS

"V"IPERS


"V"IPERS


"V"IPERS


FANGS

FANGS


FANGS


HYPERCYCLOIDS


HYPERCYCLOIDS

FANGS


HYPERCYCLOIDS


HYPERCYCLOIDS







FACE OFF
FACE OFF
FACE OFF
This logo shows a point of view that not many walk away from unscathed a face to face with a Pit Viper. An intimidating and harrowing moment for any, the viper strikes fear into our opponents. Additionally drawing our brand even closer to the city in the forehead of the Viper is a rendition of the iconic Fort Pitt Bridge.
This logo shows a point of view that not many walk away from unscathed a face to face with a Pit Viper. An intimidating and harrowing moment for any, the viper strikes fear into our opponents. Additionally drawing our brand even closer to the city in the forehead of the Viper is a rendition of the iconic Fort Pitt Bridge.
FACE OFF
This logo shows a point of view that not many walk away from unscathed a face to face with a Pit Viper. An intimidating and harrowing moment for any, the viper strikes fear into our opponents. Additionally drawing our brand even closer to the city in the forehead of the Viper is a rendition of the iconic Fort Pitt Bridge.
FORT PITT

FORT PITT


FORT PITT


FORT PITT








AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
This jersey uses a bright gold base much like the natural colors of pit Vipers that alert predators of the dangers of approaching it. Large stripes break up this gold with the black stripes containing a texture that mimics the support structures of the Fort Pitt Bridge. This jersey makes for a bright bold look that signals danger and Pittsburgh pride.
This jersey uses a bright gold base much like the natural colors of pit Vipers that alert predators of the dangers of approaching it. Large stripes break up this gold with the black stripes containing a texture that mimics the support structures of the Fort Pitt Bridge. This jersey makes for a bright bold look that signals danger and Pittsburgh pride.
This jersey makes use of a blackout look. A more industrial color palette in a clean and modern design also making use of the bridge support forms from the home and away in a more prominent role supplemented by gold striping to pop off the black.
This jersey makes use of a blackout look. A more industrial color palette in a clean and modern design also making use of the bridge support forms from the home and away in a more prominent role supplemented by gold striping to pop off the black.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a bright gold base much like the natural colors of pit Vipers that alert predators of the dangers of approaching it. Large stripes break up this gold with the black stripes containing a texture that mimics the support structures of the Fort Pitt Bridge. This jersey makes for a bright bold look that signals danger and Pittsburgh pride.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey makes use of a blackout look. A more industrial color palette in a clean and modern design also making use of the bridge support forms from the home and away in a more prominent role supplemented by gold striping to pop off the black.
AWAY JERSEY
ALTERNATE JERSEY
This jersey makes use of a blackout look. A more industrial color palette in a clean and modern design also making use of the bridge support forms from the home and away in a more prominent role supplemented by gold striping to pop off the black.




