


PURPLE REIGN



Inspired by legendary Minnesota born musician Prince and his iconic album “Purple Rain” A Reign is defined by royalty and power this taking the form of a ferocious lion illustrating the powerful nature of Prince’s music and the state of Minnesota and paying homage to one of America's finest cities and finest musicians.

PURPLE REIGN



Inspired by legendary Minnesota born musician Prince and his iconic album “Purple Rain” A Reign is defined by royalty and power this taking the form of a ferocious lion illustrating the powerful nature of Prince’s music and the state of Minnesota and paying homage to one of America's finest cities and finest musicians.

PURPLE REIGN



Inspired by legendary Minnesota born musician Prince and his iconic album “Purple Rain” A Reign is defined by royalty and power this taking the form of a ferocious lion illustrating the powerful nature of Prince’s music and the state of Minnesota and paying homage to one of America's finest cities and finest musicians.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO



SECONDARY LOGO


PRIMARY WORDMARK

SECONDARY LOGO

PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PURPLE RAIN
MINNEAPOLIS ROSE
RASPBERRY BERET
PURPLE RAIN
MINNEAPOLIS ROSE
RASPBERRY BERET
PURPLE RAIN
MINNEAPOLIS ROSE
RASPBERRY BERET
PURPLE RAIN
MINNEAPOLIS ROSE
RASPBERRY BERET





THE KING
THE KING
THE KING
This logo brings the iconic title of Minnesota's greatest pop star Prince's most iconic song to life with a twist. Replacing the "rain" with the aspect of a "reign" this logo uses a roaring lion as a centerpiece. An icon of royalty with multiple moments of Minnesota symbolism to pay homage to the state and a figure of music royalty.
This logo brings the iconic title of Minnesota's greatest pop star Prince's most iconic song to life with a twist. Replacing the "rain" with the aspect of a "reign" this logo uses a roaring lion as a centerpiece. An icon of royalty with multiple moments of Minnesota symbolism to pay homage to the state and a figure of music royalty.
THE KING
This logo brings the iconic title of Minnesota's greatest pop star Prince's most iconic song to life with a twist. Replacing the "rain" with the aspect of a "reign" this logo uses a roaring lion as a centerpiece. An icon of royalty with multiple moments of Minnesota symbolism to pay homage to the state and a figure of music royalty.
NORTH STAR

NORTH STAR


NORTH STAR


NORTH STAR


TWIN JEWELS TWIN CITIES

TWIN CITIES TWIN JEWELS


TWIN CITIES TWIN JEWELS


TWIN CITIES TWIN JEWELS







PIERCING GAZE
PIERCING GAZE
PIERCING GAZE
This logo draws inspiration from the fierce gaze of the Lion the King of the savannah while drawing in reference to icons in Minnesota. Their three main rivers as well as the Northstar a symbol that they have adopted even drawing the nickname the North Star State.
This logo draws inspiration from the fierce gaze of the Lion the King of the savannah while drawing in reference to icons in Minnesota. Their three main rivers as well as the Northstar a symbol that they have adopted even drawing the nickname the North Star State.
This logo draws inspiration from the fierce gaze of the Lion, the King of the savannah, while drawing in reference to icons in Minnesota. Their three main rivers as well as the Northstar a symbol that they have adopted even drawing the nickname the North Star State.
PIERCING GAZE
This logo draws inspiration from the fierce gaze of the Lion the King of the savannah while drawing in reference to icons in Minnesota. Their three main rivers as well as the Northstar a symbol that they have adopted even drawing the nickname the North Star State.
NORTH STAR

NORTH STAR


NORTH STAR


NORTH STAR


THE THREE RIVERS

THE THREE RIVERS


THE THREE RIVERS


THE THREE RIVERS







MINNEAPOLIS CITY HALL

ST. PAUL CITY HALL

ST. PAUL CITY HALL


MINNEAPOLIS CITY HALL


ST. PAUL CITY HALL


MINNEAPOLIS CITY HALL
MINNEAPOLIS CITY HALL


ST. PAUL CITY HALL





AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
Many things in Minnesota can be defined with waves. Whether it be their 10,000 lakes, the 3 large rivers in the Twin Cities Area, or soundwaves from the iconic music that has come from that city these vibrant waves become the statement element of this jersey set.
Many things in Minnesota can be defined with waves. Whether it be their 10,000 lakes, the 3 large rivers in the Twin Cities Area, or soundwaves from the iconic music that has come from that city these vibrant waves become the statement element of this jersey set.
Claw slash marks create a unique and innovative jersey motif not often seen in ice hockey. This was the paired with a Gradient reminiscent of vibrant lighting in disco clubs and culture something with a long and storied history rooted in Minnesota history and culture.
Claw slash marks create a unique and innovative jersey motif not often seen in ice hockey. This was the paired with a Gradient reminiscent of vibrant lighting in disco clubs and culture something with a long and storied history rooted in Minnesota history and culture.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
Many things in Minnesota can be defined with waves. Whether it be their 10,000 lakes, the 3 large rivers in the Twin Cities Area, or soundwaves from the iconic music that has come from that city these vibrant waves become the statement element of this jersey set.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
Claw slash marks create a unique and innovative jersey motif not often seen in ice hockey. This was the paired with a Gradient reminiscent of vibrant lighting in disco clubs and culture something with a long and storied history rooted in Minnesota history and culture.
AWAY JERSEY
ALTERNATE JERSEY
Claw slash marks create a unique and innovative jersey motif not often seen in ice hockey. This was the paired with a Gradient reminiscent of vibrant lighting in disco clubs and culture something with a long and storied history rooted in Minnesota history and culture.




