


ISLAND BOYS



The coldest sport comes to the most tropical area of North America with Honolulu receiving their first big 4 sports team ever. This brand centers around the waters surrounding the Hawaiian islands and the powerful riptides within them while using the stingray an integral creature in the ecosystem and culture of the Hawaiian islands.

ISLAND BOYS



The coldest sport comes to the most tropical area of North America with Honolulu receiving their first big 4 sports team ever. This brand centers around the waters surrounding the Hawaiian islands and the powerful riptides within them while using the stingray an integral creature in the ecosystem and culture of the Hawaiian islands.

ISLAND BOYS



The coldest sport comes to the most tropical area of North America with Honolulu receiving their first big 4 sports team ever. This brand centers around the waters surrounding the Hawaiian islands and the powerful riptides within them while using the stingray an integral creature in the ecosystem and culture of the Hawaiian islands.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO



SECONDARY LOGO


PRIMARY WORDMARK

SECONDARY LOGO

PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
AQUAMARINE
SUNBURST
UNDERCURRENT
AQUAMARINE
SUNBURST
UNDERCURRENT
AQUAMARINE
SUNBURST
UNDERCURRENT
AQUAMARINE
SUNBURST
UNDERCURRENT

STRIKING TIDE
STRIKING TIDE
STRIKING TIDE
This mark takes the form of a stingray a marine creature synonymous with the Hawaiian waters. Using a dynamic curling angle it channels the motion of a swirling riptide. Paired with a reference to Hawaiian surf culture and Hawaii placed in the eye this logo becomes a bold look as well as nod to Hawaii’s rich culture.
This mark takes the form of a stingray a marine creature synonymous with the Hawaiian waters. Using a dynamic curling angle it channels the motion of a swirling riptide. Paired with a reference to Hawaiian surf culture and Hawaii placed in the eye this logo becomes a bold look as well as nod to Hawaii’s rich culture.
STRIKING TIDE
This mark takes the form of a stingray a marine creature synonymous with the Hawaiian waters. Using a dynamic curling angle it channels the motion of a swirling riptide. Paired with a reference to Hawaiian surf culture and Hawaii placed in the eye this logo becomes a bold look as well as nod to Hawaii’s rich culture.
THE ISLANDS

THE ISLANDS


THE ISLANDS


THE ISLANDS






SURFING HISTORY

SURFING HISTORY


SURFING HISTORY


SURFING HISTORY



MIND THE TAIL
MIND THE TAIL
MIND THE TAIL
This logo uses a simple combination of an R representative of the Riptide combined with a barbed ray’s tail.
This logo uses a simple combination of an R representative of the Riptide combined with a barbed ray’s tail.
MIND THE TAIL
This logo uses a simple combination of an R representative of the Riptide combined with a barbed ray’s tail.
DEADLY BARBS

DEADLY BARBS




DEADLY BARBS


DEADLY BARBS










AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
This jersey uses a sweeping striping pattern meant to emulate the cresting of waves on the Hawaiian coast. With Hawaii being an island state known for their sea and sunshine A bright orange was used to complement the base blue and bring a little bit of the tropics to the ice.
This jersey uses a sweeping striping pattern meant to emulate the cresting of waves on the Hawaiian coast. With Hawaii being an island state known for their sea and sunshine A bright orange was used to complement the base blue and bring a little bit of the tropics to the ice.
This jersey was created to emulate the sun as it rises over the Hawaiian waters. A bold and warm jersey ensuring that the brand represents both the cool waves and warm sun that is synonymous with Hawaii.
This jersey was created to emulate the sun as it rises over the Hawaiian waters. A bold and warm jersey ensuring that the brand represents both the cool waves and warm sun that is synonymous with Hawaii.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a sweeping striping pattern meant to emulate the cresting of waves on the Hawaiian coast. With Hawaii being an island state known for their sea and sunshine A bright orange was used to complement the base blue and bring a little bit of the tropics to the ice.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey was created to emulate the sun as it rises over the Hawaiian waters. A bold and warm jersey ensuring that the brand represents both the cool waves and warm sun that is synonymous with Hawaii.
AWAY JERSEY
ALTERNATE JERSEY
This jersey was created to emulate the sun as it rises over the Hawaiian waters. A bold and warm jersey ensuring that the brand represents both the cool waves and warm sun that is synonymous with Hawaii.




